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At present, the industry is highly disorganised and fragmented but at the same time, it is growing at a very rapid pace. The private aviation industry in India is at a very nascent stage with only 15 per cent of the total aircraft movements in India being private jets and helicopters which when compared to rest of the world are almost negligible. “I am successful if I am able to address their problems and develop solution for them,” mentions Tekriwal. How big your business is or whatever the size of the customer base you may acquire - being available to every customer at all times is crucial to success. The greatest learning she has acquired from the different phases on the entrepreneurial journey is listening to your customers – there is no one better to help you turn your business into a success than your own customers.
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Thoughts that come to one’s mind when imagining flying in a private jet are ranging from a luxury mode of travel to one available at the beck and call of only the rich or the ultra-rich,” avers Tekriwal. “Private jets have not been marketed right in the country. The biggest challenges that Tekriwal faced since the beginning is the lack of knowledge and awareness of private jet usage amongst the Indian marketplace (customers, operators and regulators). She began working in the business aviation industry at the age of 17 at a time when private jet were far and few. JetSetGo Aviation Services Pvt Limited is a multi-faceted organization focused on delivering innovative and transformational solutions to the general aviation industry.īefore starting JetSetGo, Tekriwal garnered experience in both India and abroad. JetSetGo is an online market place for private jets and helicopters. Cumbersome trip planning and significant regulatory compliance costs for operators.Weak supply chain for services and parts especially for legacy aircraft owners increasing operating costs and scheduling down-time.Inadequate or sub-standard level of ground infrastructure and quality of service further compromising the customer experience.Inefficient pricing models forcibly used by operators due to inadequate demand aggregation options.
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Customer frustration dealing with charter brokers who provide limited choice or transparency and exploited price arbitrage opportunities based on customer needs.She highlighted some of the crucial issues faced by the customers in dealing with charter brokers: Tekriwal founded JetSetGo in March 2014 after she analyzed the darker and more difficult side of the general aviation business in India especially when compared to developed countries. But that did not stop her to pursue the dream, the 8 months of treatment gave her enough time to conceptualise JetSetGo. When she was all set to start JetSetGo destiny took a very sad turn in her life, she was diagnosed with Cancer. I am a born risk taker but I do calculate pro’s and con’s before jumping into the dark,” says, Kanika Tekriwal, Co-Founder and CEO, JetSetGo. “I am yet to face failure both professionally and personally. For her, entrepreneurship is all about running a business, solving problems and building success from scratch. Hailing from a typical Marwari family, running a successful business and taking risks was always there in the DNA of Kanika Tekriwal.